Heat Pump Interest is Finally Warming Up - Here’s Why It Matters

After years of cautious growth, the UK’s interest in air source heat pumps is finally gathering momentum – and Hive, part of the British Gas family, is the latest to highlight the shift.

In a recent interview with Letting Agent Today, Hive managing director Gus Vos was quoted saying that, despite a slow start, “interest is warming up.” This is consistent with what we’re seeing on the ground across Nottinghamshire and South Yorkshire, where more homeowners and landlords are exploring renewable heating options in response to rising energy bills and carbon-conscious incentives.

“We’ve been installing air source heat pumps for years, but the difference now is the confidence people have in the technology and the urgency driven by energy price hikes. The questions have changed from ‘What is it?’ to ‘How soon can you fit it in?’” - Lee Rolfe Managing Director Wright Renewables

Why the Sudden Heat?

One of the key drivers behind this surge in demand is the UK government’s Boiler Upgrade Scheme (BUS) – which offers grants of up to £7,500 to households switching from fossil fuel boilers to low-carbon heating systems like air source and ground source heat pumps.

As Hive and other industry voices note, heat pumps are no longer a fringe idea. In fact, according to data from Energy Systems Catapult (source), satisfaction among users remains high, with 83% saying they are likely to recommend their system to others.

Local Installers Making a National Impact

Wright Renewables is proud to be at the forefront of this green transition. Based in Worksop, we’re an approved delivery partner for OVO Energy – a partnership built on quality, not subcontracting. Every installer on our team is vetted, trained, and local – ensuring faster response times and better aftercare than anonymous national firms.

📍 See our full range of Air Source Heat Pumps
📍 Learn more about our OVO partnership

But Is the Technology Ready for the UK Climate?

Absolutely. Modern heat pumps work efficiently even in colder temperatures – perfect for properties across South Yorkshire and Nottinghamshire. Add in a solar PV system to help power the heat pump, and homeowners can drastically cut their electricity bills while reducing reliance on the grid.

“In the commercial sector, landlords and developers are finally seeing the value in heat pumps. Lower emissions, less maintenance, and long-term savings are a compelling combination.” - Adam Roberts Commerial Director Wright Renewables

What Next?

With energy costs remaining unpredictable, the future looks bright for solar panel installation, air source heat pump installation, and hybrid systems. It’s no longer just about going green – it’s about getting control.

If you’re considering making the switch, Wright Renewables offers free consultations and a full service package – from design and installation to heat pump servicing and aftercare.

👉 Ready to make the switch?

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